ITEP 2018

Client: Regional authority of the Pilsen region
Services: Graphic design / Prepress / Concept

Information for tourists, interactive entertainment, games, regional products and programs. This is ITEP – Regional Tourism Fair of the Pilsen Region. We designed a new visual style for the event and implemented a complete set of promotional materials and a media campaign. When designing the visual style, we were inspired by tourist signs and crossroads in border forests.

A distinctive typography with three rudders on the yellow field was revived by an authentic retro backpacker of the King of the Bohemian Forest (a legendary former border guard who, after the Communists putsch in 1948, helped illegally many people to cross the border and get to the West).