Visual style for Prague Spring 2022

Client: Prague Spring
Services: Concept / Graphic design / Prepress

The third year of our work for the festival and in the main role – the bow. Musical concepts deflate on the posters and evoke the unique musical atmosphere experienced by festival visitors. Classical music does not have to be only classical. On the contrary, it is playful and emotional. And that's exactly what our campaign for Prague Spring 2022 wants to be.

An endless legato, a quivering vibrato, a crumbled staccato passes into a tremulous tremolo, followed by a frenzied furioso, and in the finale a snake-like bow swings da capo al fine. In the posters, the musical concepts are visualized separately and then all brought together in a television clip.