We are Formata.
Design Workers.
At Your Service.
Since 1997
We are Formata.
Design Workers.
At Your Service.
Since 1997
We are Formata.
Design Workers.
At Your Service.
Since 1997

Selected works

CzT advertising campaigns
National Theatre
Opera Visuals 2014–2018
National Theatre
Subscription Campaign 2017/18
Fashion Lights
Toscablu web presentation
Das Filmfest 9
Elektrodesign Ventilátory
Big catalog of air conditioning
Beauty Servis Group
Alissa Beauté visual style
Sardegna Travel
Catalogue of Charming Sardinia
The Player’s Instinct Project! / Spieltrieb!



Good visual identity expresses the essence of the brand and is an unquestionable competitive advantage. We start with the logotype design, continue to define the basic elements of the visual style and its elaboration for various formats and media. We present the results in a summary manual of the visual style.

Graphic design

We not only comprehend graphic design as useful art, but also as a marketing tool, which sells your idea, product or advertising message. We design leaflets, catalogues, brochures, books, posters, annual reports, company presentations, gift items and others. We realise the advertising campaigns.


Prepress is an art without which it is not possible to cope, no matter how well the design has been drafted. We process all our materials from typesetting, scans, retouch and photo montage. Our services will enable you to fully focus on the creative process with assurance that the technical implementation shall be flawless.

Print production

Print is the last link in the production chain. Selection of material and technology fundamentally affects the overall quality of the material. We do not leave anything to chance and supervise the entire production process. We use the flat and rotary offset, screen, flex, pad and digital printing methods. In all formats.


We think that successful web design must be beautiful and purposeful. We always make an effort to create highly functional graphics, which shall guide the user smoothly through all the presentation corners. We reconcile web presentation design with the corporate style and design it to be responsive to various terminal device.


We create presentation webs, e-shops, Intranets – always to match the built systems working with unique functionality. We design and implement SEO optimisation for easy searchability of your web. A content management system is a matter of course, thanks to which you can manage your presentation.

Other services

We design and make 3D objects and decorations for exhibitions and corporate events and other elements for sales support. We print T-shirts, stationery, flags, diaries, caps, golf clubs, etc. We purchase media space. We handle distribution according to the client’s requirements.

About Us

We are Formata, the Prague-based multidisciplinary studio
focused on graphics design, webdesign and printing.
Already for more than 20 years!

Studio Formata was established in 1997. In the more than twenty years of our operations on the market, we have processed thousands of orders for clients including The National Theatre, CzechTourism, Czech Centres, Elektrodesign ventilátory, Goethe Institute, British Council, Wella, Prague Castle, and many more…

Our work is characterised by the yearn for an excellent result, meaningful creativity, high working commitment, personal approach to the customer, flawless craftsmanship with an emphasis on detail, quality of technical processing and perhaps also a certain elegance of the executed works. The utility of the realised works, their cleanliness, beauty are important for us.

We design:
  • logotypes, brands, visual identity,
  • annual reports, catalogues, magazines, leaflets,
  • posters, billboards, CLV, QS foils,
  • advertisements, banners, videos, ads campaigns,
  • web presentations, e-mail newsletters,
  • and others…

We’ve been lucky to have great clients:

2N Telekomunikace 2N Telekomunikace
British Council British Council
Castrol Castrol
CzechTourism CzechTourism
Elektrodesign ventilátory Elektrodesign ventilátory
Goethe-Institut Goethe-Institut
Metrostav Metrostav
Národní divadlo Národní divadlo
Pražské jaro Pražské jaro
Univerzita Karlova Univerzita Karlova
VŠCHT v Praze VŠCHT v Praze
Wella Wella


Martin Hanyš
Bussiness, Production
+420 608 326 672
Petr Huml
Graphic design, Webdesign
+420 608 267 564
Václav Machurka
Prepress, Office manager
+420 608 442 662