Alissa Beauté visual style

Based on successful cooperation in the Framesi catalogues, we were contacted by the Beauty Servis Group concerning the branding and packaging of the newly built cosmetics brand Alissa Beauté. We started with the logotype and continued with the design of the products, boxes, package leaflets, etc.

The typographic solution of the logotype is based on the Akkurat Pro Bold font. For differentiation of the individual cosmetics product series, the design is supplemented with a striking colour stripe, which separates the brand from the name of the series and its closer specification. The client changed the initially suggested metallic colours to pastel colours.